Category Archives: Marketing

What Is The Difference Between Digital Marketing And Traditional Marketing

The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user-friendly and very accessible. Also known as online marketing, this is a way of endorsing products and services using the digital interactive distribution channels. This medium involves usage of modern communication media like internet, mobile and digital outdoor mediums.

The importance of digital media marketing can be ascertained by a prediction which says Strategic internet marketing is likely to replace the traditional tools of marketing in the next five years. A large section of marketing experts believe that this digital interactive marketing medium will make traditional marketing tools appear irrelevant to the new generation media consumer.
Difference between digital and traditional marketing

Gone are the days when internet marketing was considered a stand-alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of taking over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.

With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few years back, is losing its charm. Today, it is 25% less effective as compared to a situation few years back. Strategic internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate prospective buyers begin their search on the internet. This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social media, PPC and various other online tools of marketing are easy to access at consumers end. The marketers can get the exact figures of hits on advertisements. They can easily figure as to how many of the hits are converted into leads. Whereas, incase of traditional marketing, ascertaining exact figures is a hard nut to crack.

Advantages And Disadvantages Of Viral Marketing

With the aim of promoting their Business worldwide, nearly everybody is looking forward for viral marketing as it is one of the widely available and unbeaten marketing strategies. The concept behind the viral marketing is to use persons who can sway other people to make peer-to-peer product recommendations. If the Viral Marketing is bring about appropriately by you than the strength of people will be snowballing quickly. This is to say that within a short-term, you will be gaining an immediate visitor. And thus, through this sort of advertisement, you are going to generate considerable amount of revenue plus long-term gains by attracting visitors for years to come.

High credibility, high efficiency, low-cost are the great advantages of the Viral Marketing to promote your Business transaction. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively low-cost. Through this, all the Business Owners will dig up the opportunity to get the continuous promotion adjustments as well. Hence, all this will lead them to reach at great heights.

In spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. Viral marketing, like all marketing is hit and miss. It is more risky and controversial as comparative to traditional marketing. If done improperly viral marketing can backfire and create negative buzz.

Besides this, there are more disadvantages to Viral Marketing. Viral content may be a video clip of streaming video and also may be excessively large for the recipient to receive. All may not have the quick connection to the broadband internet, so this can be a substantial issue. The media format may also be a matter of concern if for instance you entail the need for particular software to view the message. If a viral campaign is executed through an email attachment, than software like firewalls and anti-virus may put-off you from viewing the message.

Hence, here we have brief out some advantages and disadvantages of viral marketing.

Linked In Basic Marketing Blunders

Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
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> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let’s look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn’t say who they are, who they have access to and how I would benefit from their network.

* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitation. You cannot expect that someone receiving this invitation understands what you’re asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it works and citing a specific result the person behind the invitation enjoyed from membership. It may be that people assume that since “basic membership is free,” the typical recipient of this invitation will go ahead and join. But even if it doesn’t cost money, joining would take time. You still need to “sell” people on taking a free action, especially with respect to an activity or organization that may be unfamiliar to them.

* No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of email and phone calls in which I would have no interest and that would waste my time. Again, you can’t assume that something free is thereby enticing; you need to imagine why someone might have doubts or dismiss the idea and address those objections.

* Using a canned invitation that is almost exactly the same as everyone else’s doesn’t make a good impression. Even if the text provided by Linked In were effective, which it’s not, you’d want to give it your personal stamp.

Other than being irritated that they are apparently encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it’s a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance.

You Can Make Money With Affiliate Marketing

Now is a good time to make money with affiliate marketing. With the economy in the tank and jobs getting harder and harder to find lots of people are turning to working for themselves. The Internet has opened the door for many entrepreneurs to start online businesses and affiliate marketing is a good jump in point. More and more people everyday are joining the affiliate marketing bandwagon.

So why does this way of starting an online business look so attractive to so many people? For one thing it can be started with little or no overhead. You can actually start this business without having your own website so you dont have to pay for web hosting or domain registry. You can use FREE web 2.0 properties like Squidoo or Weebly to start building your online presence.

Another thing is you dont have to stock merchandise to make money with affiliate marketing. As an affiliate you merrily showcase products from the company you are an affiliate for and when you sell a product that company will do the shipping. You never have to see or handle the merchandise at all. Isnt that a nice way to earn some money?

For those who are unfamiliar with what affiliate marketing is, let me briefly explain. It is when you join an online merchants affiliate program and receive an affiliate ID. You can then use that ID to sell that merchants products and receive a commission when you make a sell.

Generally this happens when a visitor to your online property clicks a link containing your affiliate ID leading to the merchants site and buys a product.

As you can see this is a fairly easy process, but like with all businesses you have to put in some hard work. You have to choose the right products to sell, you have to create and promote your web properties in order to get people to them and you have to pay attention to what works and what dont work.

However, one of the best things about this business model is if the hard work is put in right at the beginning the less work you will have to do later on because your properties will do the work for you.

All in all you dont have to be a computer genius to make money with affiliate marketing, you just have to put in the work and you will find affiliate marketing success.

The Importance Of Hospitality Marketing For Your Business

If you’re one of the people who are doing business in hospitality trade, then, I am certain yu will perceive how a lot of work it involves. On high of that, the hospitality trade have also got a huge competitor. Here,you just cant rely on one supply to plug your services and your entire business. You should proactive and you should constantly be on your feet. If you’re caught flat-footed, it will cost you. In such trade whihc has so a lot of competition, you need to invariably be willing to use standard and unconventional tactics.

Marketing is definitely no different in the hospitality industry. In fact, the hospitality business has such an aggressive competition in this market just as a result of this can be a business that is very seasonal and relies on very volatile situations. It will be always necessary to cope up with the competitin out there through the use of different Marketing methods. One price-effective and economical Marketing strategy that companies or small-businesses use is that the internet.

Before more going into more details, you’ve got to perceive that the hospitality industry is completely different from other industries. In this business, most of the cash is made in peak seasons where everyone tends to go out of town. The window of opportunity is terribly short, and thus, you have got to work double time. If you miss this window, you are either going to have to attend for the following one or you’re going to possess to work for more customers during the lean season. The internet may be a very useful tool because with this, you can market your business twenty four hours a day, seven days a week. Just imagine what that might do for your business if you are doing it well.

In hospitality Marketing, like in all other industries, you first have to acknowledge your market. The rationale for this can be as a result of it’d be more economical and it would be a lot of economical. In this industry, you only cant market your business to everyone. That may be too expensive and it would need too much work.

Once you’ve got found your target market, you can now begin making your campaigns. Your campaigns can embrace designing your webpage, creating advertisements, and the particular process of getting your word out. Its all about being economical, which is why the net is the first place that you should go to. In the web, you can a lot of or less target any demographic and you can fine-tune each campaign to your specific market.

Are You Properly Marketing Your Small Business Consulting Service

It is not uncommon to find stories of marketing failures about people who could have been great as business consultants but never made it.

The failures usually begin with a lack of awareness of the need for market consulting services, and also from choosing the wrong marketing strategy.

Never think that as a new consultant coming into the field of small business consulting, you don’t need marketing, simply because you already have existing contacts.

Not extending beyond your established group of industry contacts can prevent you from realizing your objectives, as you may become prey to the whims of a small and densely knit social circle. For today, it may be sufficient to survive. But tomorrow, there may be no guarantee.

The possibility of success in the long run depends upon being able to execute proper marketing strategies and campaigns, including social networking, email campaigns, writing books, making cold calls and a number of other marketing techniques; each of which yields results when done properly.

It’s never good to grow complacent, but it is necessary to secure your position in the market by constantly gathering leads and converting people into clients, potential clients or business leads.

It is common to hear established professionals in the field of small business consulting say that they do not invest at all on marketing, and that all business comes through references. But what many of these people do not realize, or would never tell you, is that they are constantly marketing and investing time and energy in marketing functions.

They may not be conducting well-defined marketing campaigns, but they are maintaining contacts, increasing their networks, attending professional meetings, or meeting with potential clients – all of which are marketing functions. Since they cannot delegate many of these functions to third parties, they fail to realize that they are engaging in marketing or that they could have optimized their time or income in a better fashion, had they reevaluated their approaches.

So, you need to understand that in order to launch a successful small business consulting service, you have to look at both long-term and short-term goals and define your own business strategies and business model to fulfill your business objectives.

Connecting a promising career in marketing to students who want valuable work and opportunities for

Students want to graduate a degree that will give them a suitable employment, with competitive salaries and career development. Their skills and assets needs to be marketable to companies, so they will have the chance to be noticed and compete for the prized job position. Similarly in business, departments need to maintain efficiency and compete for a piece of the company budget. Previously seen as an area to cut when profits are low, marketing is now recognized as a main pillar in businesses. If you want to obtain a promising career after graduation, apply for business marketing programs and launch your career in marketing.

Colleges recognize the need for academics as well as practical application. A business marketing degree at Centennial College will get you far but learning to apply the knowledge from school to real-life problems is more important. As some companies put it, job seekers can tell hiring managers what they have but they need to tell them what they can do. This is where Centennial College steps in — the purveyor of practical learning. It instills knowledge to its students and trains them to apply it to cases and real-life issues through individual assignments and group projects. It has the Business – Marketing (2805) program for learners interested in the in-demand field of marketing.

The two-year marketing program teaches the foundations of business and emphasizes on marketing principles. Its curriculum includes the steps and techniques of personal selling, the methods in analyzing and solving marketing problems through case studies, and the implementation of a marketing communications plan. Some special qualities of this program include:

A combination of business and marketing concepts as they relate to the marketing profession; students will learn about finance, business operations, and economics which they will connect as to how they affect a company’s marketing efforts

Experienced and knowledgeable professors provide students with current industry practices, real-life examples of problems and solutions, and networking opportunities with industry professionals

Eligibility to compete in marketing competitions to heighten the college experience and enhance a student’s marketing knowledge and skills

Career opportunities expanding across different industries, including financial services, not-for-profit sectors, the government, and multinational companies

Chance for further education with an easy transition to the three-year marketing program or the co-op option, having all of the program courses fully credited

Marketing students are able to recognize marketing and business problems and demonstrate the ability to analyze and implement effective solutions. Centennial College helps their students to be proactive with their career and gain a competitive advantage. The Business marketing programs offers different ways for student success, which is to lead them to an opportunity of advancement and an entry-level career in the industry of their choice.

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

The Benefits Of Paid Search Marketing

When a company is ready to start marketing via the Internet, Paid Search Marketing (Pay Per Click or PPC) is the fastest and easiest way to to get page one visibility on the major search engines and attract qualified prospects to their site. It can be launched in a few hours, and it can produce dramatic results rapidly. It is a great way for a company to start using Internet Marketing techniques to grow their business and increase their top line. There are a number of benefits to PPC campaigns, including:

Precision: PPC enables you to be very precise in putting a targeted offer in front of a specific segment of the market. By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting: Another aspect of precision is the ability to target your market geographically, demographically, and by time of day and day of the week. When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach. This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity: This can be looked at two ways. First, while doing PPC right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours. Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control: PPC provides the advertiser with complete control over how much money is being spent. A daily budget can be allocated, then changed depending on results of the campaign, and to take advantage of changing business conditions as they occur.

Length and Scope of Campaign: A PPC campaign can run for any length of time and can be very narrowly or broadly targeted. This enables the advertiser to use a campaign to accomplish different things, from delivering targeted offers to a narrow market segment for a short period of time, to more broad based branding and awareness.

Monitor and Measure: With the excellent analytics tools available today, PPC campaigns provide complete transparency and make it easy to monitor the progress of a campaign as well as the results to date and ROI.

So, when you are ready to start marketing via the Internet, a great place to start is with paid search marketing. You can start up a campaign in a matter of hours, deliver a tailored offer to a precisely targeted market segment bringing them to your website, you can have complete visibility into the results of the campaign, control your budget, and you can start or stop at any time. What are you waiting for?

Effective Plumber Marketing Strategies

If you are a plumbing service provider, then there must be tens of others in your locality, and you need to stand out of the crowd in order to get most of the business. Here some of the most effective plumber marketing strategies that can help you in getting ahead in business:

Secure your place in Google Places: Google Places listings are gaining increased prominence in search engine result pages for their geographic terms, such as plumber in Alabama. The best thing is that these listings are absolutely for free and can be highly effective in attracting your target clients.

Make it clear who you are: When a prospective customer visits your site, he finds you reliable if you have clearly indicated who exactly you are, what kind of services you offer, what are your rates and how you provide your services. Upload a video or picture of yourself and indicate some details about your experience and background. After all, people want to ensure that you are a reliable person, before they can allow you to enter into their home.

Call to action: Once you have provided enough information on your website, call your customers to take a necessary action. One common sentence can be Call now to receive your free plumbing quotes.

Hiring a copywriter: Even if you are a two or three person business, you should not try to write your own website content. After all, no matter how good your language is, you may not be professional enough in your tone. Hiring a professional copywriter to write your plumbing advertising content can make a big difference in your business. An experienced copywriter can persuade people to read your HVAC advertising ideas, and convince them to contact you and ask you for your service.

Promote your brand: Plumbers need to travel around a lot, and it makes sense to have your company name and logo imprinted on your vehicle and work clothes. This increases your brand exposure and indicates your professionalism.

Give free advice to your readers: Most people out there have no idea even about the basics of plumbing. So, you can offer some useful tips and advice to people who visit your site for some valuable information. This portrays you as an expert in your field and thus, helps out in your plumber marketing campaign.

Apart from all these HVAC advertising ideas, you can also employ social media marketing and web analytics program on your site. These plumbing advertising techniques increase your brand awareness among your prospective clients, and establish you as a reliable plumbing service provider in your locality.