Category Archives: Market and Franchise

How Market Research Can Benefit You In Launching New Products

You may want to consider searching for a market research company that can assist you in launching your new product. Learning about how market research can help you launch your product will help you determine if using market research is right for you. Learning more about market research will also help you know what you should look for in a company that provides such services. Arming yourself with knowledge can help you make an educated and informed decision when it comes to marketing your new product.

One way market research can help you launch your new product is that it can help you define a target audience for your product. If you have a specific product you want to sell, it may be more appealing to some types of consumers than others. Is your product geared toward men or women? Is your product meant for a certain age group? Would your product benefit those in a certain industry? Employing marketing research services can help you clearly define your target audience for the product you want to sell.

Using market research can also help you determine which types of advertising methods would be most advantageous for you. Depending on your target audience, one type of advertising may work better than another. Once you have defined your target audience, you can then identify the means of advertising that would be most successful in letting your target audience know about your product. As you may know, advertising can often be quite costly. However, if it works, advertising can bring you a tremendous return on your investment. As such, you want to be sure that your advertising is most effective, and to do that, you will need to determine the means through which your target audience is most likely to learn about your product.

Sometimes, only one form of advertising will suffice, but chances are, using multiple advertising methods would be best for you. However, in order for advertising to work, you will need to first determine where and how you should advertise. Fortunately, market research companies are equipped with the knowledge and experience needed to gather this type of information. Using market research can be very beneficial in learning how to advertise for your new product.

Market research can also be used to define your product’s strengths and weaknesses. Through market research, you can gain perspective on what consumers think about your product. This way, you can make any necessary changes to your product before launching it. If your product needs improvement, market research will tell you how you can improve it. If your product excels in a certain area, market research will help you define which areas you should focus on in selling this product to consumers.

Cmos power amplifiers grab market share from gaas – China Aluminum Display Case – Aluminum Cosmetic

March 28, 2012 — In its report, “RF filters, PAs, Antenna Switches & Tunability for Cellular Handsets,” Yole DAveloppement notes that new technologies are changing the power amplifier (PA) sector. PAs are strategic RF components in cell phones. Converged PAs and more broadband PAs are increasingly being accepted in the market.

Gallium arsenide (GaAs) still dominates the PA market, but is poised to lose market share to the growing complementary metal oxide semiconductor (CMOS) PA architecture, starting at the low end side of the market. Silion on insulator (SOI) technology could be used for PAs in the near future. These architecture changes open up room for changes in the competitive landscape, currently dominated by Skyworks, with RFMD, TriQuint, Avago and Murata/Renesas as challengers. Some companies are getting more vertically integrated, such as Murata after the acquisition of Renesas PA business, which may translate in a change in the business model of the company. Another RF technology, antenna switches, will see massive adoption of SOI technology, which started in 2010. New packaging technologies now enable compact multi-chip packages of Rx modules, PA modules, multi-duplexers, and other RF technologies.es.

The evolution of architecture towards modules is one driver that pushes each company in the sector to be able to handle all types of components or to set up specific partnerships, a new development in the highly specialized RF components sector. Yole DAveloppement is a group of companies providing market research, technology analysis, strategy consulting, media, and finance services. Learn more at www.yole.fr.

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Consumer right protection in an open market economy

Globalization has an important effect on regional economies, societies and cultures. This is done by integrating a global network of societies, cultures and trade. The term is associated with economic globalization. There has been a positive effect on the development of third world nations.

India, China has emerged as global powers in terms of consumer market and cheap labor. This has resulted in improved opportunity for jobs that is pouring in from USA, Europe, etc. The integration of consumer market world wide has resulted in aggressive marketing. Several large corporations are doing business in USA.

There are several types of consumer protection laws to protect the interest of the consumers. This ensures quality control of product being sold in US market. The governments on several occasions promote competition to some extent. This indirectly has resulted in consumer protection too.

This is because presence of one single company for a particular product will result in monopoly business. If the product is a necessity then the consumers will be left with no space to bargain.

A consumer is a person who has purchased a good or a service with the intention of using it. A person who has purchased for the purpose of resale can’t be called a consumer. He can be retailer, distributor, agent, etc but not a consumer under any circumstance.

Here in USA both the federal and state governments take care of consumer related matters. There are several types of laws taking care of consumer related affairs, they are: 1) Fair Credit Reporting Act (federal law) 2) Fair Debt Collection Practices Act (USA Statute) 3) Truth in Lending Act (federal law) 4) Fair Credit Billing Act (federal law) 5) Gramm-Leach-Bliley Act or Financial Services Modernization Act of 1999

There are several other acts that are in the process of drafting and many other that will come up in the future. The federal level consumer protection is enforced by Federal Trade Commission and Department of Justice.

There are several consumer protection groups and together lobbying groups which influence legislation. There are several groups and forums which educate consumers and provide them with tips in case of consumer right violation.

In terms of consumer protection law California has the most stringent protection laws. This is due to the presence of several influence groups that are active in this state -Consumer Federation of America, Utility Consumers Action Network, etc.

In case your consumer rights have been violated contact a . There are several good consumer lawyers who you can find from online legal directories or simply from internet. You can also get a lawyer or an attorney from consumer forums too.

If you are looking for a New York based reputed lawyer, please visit New York Attorney Directory to get the required information.

Understanding The Ins And Outs Of A Coffee Franchise

Owning a coffee franchise can be a very rewarding experience, but before you sign on the dotted line and start serving hot cups of ‘joe’, there’s certain things you need to know so you can make the right decision. If you go into buying a coffee franchise blindly, you could end up making a very costly mistake.

First things first, get a reality check. You should know going in what kind of money you have to put towards a coffee franchise, you should understand your strengths and weaknesses in running a business and be very honest with yourself about how much time you’re willing to spend in your business. If you do this, you’ll be way ahead of the curve. Don’t jump into any decision. Take your time, consult with franchise experts and do your due diligence.

The attractive thing about owning a coffee franchise is the cash flow and profit margin. People are drinking coffee today like it’s going out of style and they are happily paying upwards of $3 per cup. The real cost of the coffee is under $.25. The profit margins with coffee are HUGE! On the contrary, only making a few bucks per cup isn’t going to get you a mansion in Beverly Hills. A Coffee franchise is 100% a volume business. You have to crank out thousands of cups per month to see any real income. Some of the most successful coffee franchises have drive-thrus which can make up to 70% of the revenues.

The real secret of a coffee franchise is NOT the coffee, but the atmosphere. People can get coffee anywhere, but they come to these shops because of the social element. They come to hang out, conduct business, surf the web, relax, read a book, whatever. That’s why so many coffee franchises have the relaxing and mellow look and feel to them.

However, there are things about a coffee franchise that aren’t so fun from the very start. First, the high start-up costs can be huge. Not only will you have to pay a hefty franchise fee, but then you have to get a location, you’ll have to get equipment, you’ll have inventory to get, fixed costs, variable costs, employee wages and on and on. The costs can be high. Don’t forget about the royalty fees that are based on gross revenues, not net profits.

Now even if you are financially capable of buying the coffee franchise, that won’t matter because there are more pre-qualifiers you must meet. You’re going to need a considerable net worth, a good credit history but the real challenge is that you have to get approval to buy the franchise. If they don’t like you, they won’t sell you a franchise.

Differences Between Starting From Scratch And A Franchise

Are you contemplating starting a new business? There are some things that youre definitely going to need to think about before heading down that road. Lets talk about a few very important options youll need to consider.

The most difficult part of any new business is getting it started. Youll have a lot of administrative stuff to figure out, and youll need to start getting clients right away. Youve undoubtedly heard that 80% or so of new businesses fail in the first 2 years or so. This number will fluctuate depending on the industry and where you get your numbers from, but in the end its been shown the most new businesses fail.

So why do most new businesses fail? Well, there are a couple of common reasons. One is that a new business fails to advertise like it should. So they fade into nonexistence. This ties into the second common problem which is just running out of money. There are a number of causes for this, but if you run out of money you are pretty much out of business.

Im not trying to demotivate you. But you need to be aware that there are things you can do to improve your chances. Lets look at one.

One way to give yourself a better chance of surviving as a new business is to start as a franchise instead of a brand new business. There are a couple of reasons why this is a good option. First of all, the franchise will teach you how to run their system. They already have a proven track record that will get you started right.

Another great benefit of starting a franchise is you get brand recognition. No one has heard of Bills Best Burgers, but they have heard of McDonalds, Burger King, and a number of other franchises. With all the advertising the franchise does nationally you get immediate recognition when you open your store.

You dont have to just open a franchise in the food industry. You can also open them in just about any other industry you can think of. There are franchises in electronics, batteries, ink cartridges, clothing, and tons of other industries.

So there you have it. Do you start everything from scratch or do you start a franchise? One is definitely a more expensive option, but you will have a much better chance of long term success.

Modest Business Franchise Ideas

Today’s world is very volatile and filled with trials and uncertainties. There are only so many ways of making money and many of these are fast getting saturated. Everywhere, people are looking for new and ingenious ways of earning money. People want to have their own business, but do not want to make a big investment. In such cases, it is good to look for a business idea which does not require too much initial investment. There are many websites which offer budget business Franchises for Sale. The ideas on these sites offer a wide range of businesses from pet grooming to babysitting to tutoring to caring for the elderly.

Virtual Assistant

In addition to traditional low cost business opportunities like babysitting, pet walking, or personal chef business, one of the leading new age businesses to think about is to be a Virtual Assistant. Many small business owners have too many tasks on their hand and wish to have someone to whom they can delegate. Virtual assistants can be of great help to them. They do everything that office assistants do, without even once meeting their bosses. They work on a contract basis from their household. In addition to basic administrative duties and keeping books, they also deliver specialized services like market research, technological troubleshooting.

Business Consulting/Image consulting

There are many low cost franchise opportunities like SEO solutions firms, or round the corner cafes available to people willing to put in the hard work and sincere efforts and of course part with some much short cash. But if parting with the initial capital is a problem, Business consulting or image consulting is another good opportunity for you. You could offer services like business plan writing, marketing, communications, help with legalities involved and so on. If you plan to offer image consulting services, you could advice on etiquette, fashion, dresses, accessories etc. This is one way of building a business around what interests you and what you are passionate about; all the time without too much of initial investment.

Event planning

Planning an event requires elaborate planning and organizing skills. Events/parties can be fulfilling and profitable if adequate hard work and efforts are involved. The overall success of an event planning business will be based on the experience that the planner brings to the clients. An event planner will have to have certain skills which are imperative to Low Cost business opportunities like this one. Good organization and time management, negotiation and budget management, creativity, public relations and marketing skills are a few of them.

How To Start Trading The Forex Market

What Is FOREX or FOREX MARKET? PART I

The Foreign Exchange market (also referred to as the Forex or FX market) is the largest financial market in the world, with over $1.5 trillion changing hands every day.

That is larger than all US equity and Treasury markets combined!

Unlike other financial markets that operate at a centralized location (i.e. stock exchange), the worldwide Forex market has no central location. It is a global electronic network of banks, financial institutions and individual traders, all involved in the buying and selling of national currencies. Another major feature of the Forex market is that it operates 24 hours a day, corresponding to the opening and closing of financial centers in countries all across the world, starting each day in Sydney, then Tokyo, London and New York. At any time, in any location, there are buyers and sellers, making the Forex market the most liquid market in the world.

Traditionally, access to the Forex market has been made available only to banks and other large financial institutions. With advances in technology over the years, however, the Forex market is now available to everybody, from banks to money managers to individual traders trading retail accounts. The time to get involved in this exciting, global market has never been better than now. Open an account and become an active player in the largest market on the planet.

The Forex Market is very different than trading currencies on the futures market, and a lot easier, than trading stocks or commodities.

Whether you are aware of it or not, you already play a role in the Forex market. The simple fact that you have money in your pocket makes you an investor in currency, particularly in the US Dollar. By holding US Dollars, you have elected not to hold the currencies of other nations. Your purchases of stocks, bonds or other investments, along with money deposited in your bank account, represent investments that rely heavily on the integrity of the value of their denominated currency the US Dollar. Due to the changing value of the US Dollar and the resulting fluctuations in exchange rates, your investments may change in value, affecting your overall financial status. With this in mind, it should be no surprise that many investors have taken advantage of the fluctuation in Exchange Rates, using the volatility of the Foreign Exchange market as a way to increase their capital.

Example: suppose you had $1000 and bought Euros when the exchange rate was 1.50 Euros to the dollar. You would then have 1500 Euros. If the value of Euros against the US dollar increased then you would sell (exchange) your Euros for dollars and have more dollars than you started with.

Example:

You might see the following:

EUR/USD last trade 1.5000 means One Euro is worth $1.50 US dollars.

The first currency (in this example, the EURO) is referred to as the base currency and the second (/USD) as the counter or quote currency.

Top reasons to invest in the stock market

There are a lot of reasons why people may want to invest in the stock market. Here are some of the top reasons why people think that playing the stock market is a great investment strategy:

1. Financial Freedom This is the main reason why most people are interested in the stock market. Some of us are not satisfied with our day jobs and are looking for an escape from the typical 9-5 workday. Others would just like to make some extra money. Investing in stocks can give you that financial freedom. In fact, many traders earn a living from just trading stocks. Day traders buy and sell stocks frequently, buying stocks when the prices are low, and making hefty gains when they sell at high prices. The downside is that as easy as it may sound, it is actually not that easy. There is a risk that you will lose money in the stock market. Not everyone can make money from investing in the stock market, especially if you just speculate. However, with the right amount of dedication and research, you may find yourself making money from investing and giving yourself that financial freedom.

2. Saving for Future/Retirement Instead of actively trading invest in stocks for the long term. This is the passive method of investing, where you buy certain stocks and hold it over time. This strategy is good if you dont have a lot of time on your hands. You still need to monitor your portfolio from time to time but you dont need to actively trade. For example, imagine if you had bought Google or Apple a few years ago and held it until now. Your investment would have skyrocketed without having the need to actively trade.

3. Diversification Investing in stocks is one method to keep a diversified portfolio. This is important because you dont want to keep all your eggs in one basket. Along with investing in bonds, mutual funds, and your 401(k) plan, stocks will help diversify your portfolio further. Diversification will allow you to reduce your risk by allocating your money to different investments. That way if one financial instrument is doing poorly, it wont impact your portfolio as much.

Reasons why people may want to invest in the stock market are not only limited to the ones I have listed above. There are actually many more reasons why others invest in the stock market. For example, some people just like to invest for fun and like the thrill of it.

Lessons Learned From The Stock Market

THE STOCK MARKET volatility of the past few years has taught some valuable lessons about the stock market:

* THE MARKET TENDS TO REVERT TO THE MEAN. There is a tendency for the stock market, when it has an extended period of above- or below-average returns, to revert back to the average return. Thus, following an extended period
Of above-average returns in the 1990s, the stock market experienced a significant downturn, helping to bring the averages back in line.

* DONT CHASE PERFORMANCE. Investors often move out of sectors that are not performing well, investing that money in investments that are currently high performers. But the market is cyclical; and often, those high performers are poised to underperform, while the sectors just sold are ready to outperform. Rather than trying to guess which
Sector is going to outperform, make sure your portfolio is broadly diversified across a range of investment sectors.

*AVOID STRATEGIES DESIGNED TO GET RICH QUICK IN THE STOCK MARKET. The stock market is a place for investment, not speculation. When your expectations are too high, you have a tendency to chase after high-risk investments. Your goal should be to earn reasonable returns over the long term, investing in high-quality stocks.

*DONT AVOID SELLING A STOCK BECAUSE YOU HAVE A LOSS. When selling a stock with a loss, an investor has to admit that he/she made a mistake, which is psychologically difficult to do. When evaluating your stock investments, objectively review the prospects of each one, making decisions to hold or sell on that basis rather than on whether the stock has a gain or loss.

* MAKE SURE AN INVESTMENT WILL ADD DIVERSIFICATION BENEFITS TO YOUR PORTFOLIO. Diversification helps reduce the volatility in your portfolio, since various investments will respond differently to economic events and market factors. Yet, its common for investors to keep adding investments that are similar in nature. This does not add much in the way of diversification, while making the portfolio more difficult to monitor. Diversification does not assure a profit or protect against loss in declining financial markets.

* PERIODICALLY CHECK YOUR PORTFOLIOS PERFORMANCE. While everyone likes to think their portfolio is beating the market averages, many investors simply dont know for sure. So, thoroughly analyze your portfolios performance periodically.

* NO ONE KNOWS WHERE THE MARKET IS HEADED. No one has shown a consistent ability to predict where the market is headed in the future. Past performance is no guarantee of future results. So, dont pay attention to either gloomy or optimistic predictions. Instead, approach investing with a formal plan so you can make informed decisions with confidence.

What To Look For In The Best Franchise Opportunities

There are many factors in determining what the best franchise opportunities are today. It would be easy to say it depends on the potential franchise owner and you’d be right. However, from a business perspective, it’s crucial to look at all the positives and negatives of typical franchises to see which ones have more positive attributes than negative attributes.

First let’s look at the positives in franchise opportunities. Franchises are successful because they have proven systems that work therefore business owners don’t have to go and ‘reinvent the wheel’. The best franchise opportunities usually have very strong name brands that are well established along with a streamlined training system that when followed will usually produce success. More positives include having pre-established relationships with vendors and suppliers, clear cut marketing initiatives and somewhat of a quick time to get up and running.

On the other side, owning a franchise has a few limitations. For the most part, you are NOT allowed to modify your pricing, promotions, advertising, processes, etc. You are somewhat limited in your creativity which can be a good thing or a bad thing. You will most likely have territory restrictions, royalties that you have to pay on gross sales, you have to contribute to an advertising campaign and sometimes you have to open your store where the company says.

Furthermore, to become a franchise owner you usually have to have good credit, a considerable net worth and you must receive approval from the company to own a franchise. That kind of sucks because someone has to ‘approve’ you to be an entrepreneur. Finally, most franchise will NOT make you wealthy by only owning 1 franchise. It usually requires owning multiple franchise because they just aren’t scalable.

The best franchise opportunities today are really defined by 2 main factors. The first one is choosing a franchise that is in 100% alignment with your values and something that you’re really passionate about. No matter how many ‘positives’ or ‘negatives’ your franchise might have, if you’re not 100% passionate about the business, industry, products or services, you’re not going to be very successful because you’re just not that into it.

The second main factor involves having a lot more positives in the franchise model meaning that some of the traditional business bad things don’t exist. In today’s economy, online franchises really have a lot of benefits and positives without the traditional headaches or traditional pitfalls of owning a franchise.

When determining the best franchise opportunities for you and your family, always do your due diligence, never leave any stone unturned and make the best decision based on what’s aligned with your goals and values and what you’re 100% passionate about.